Tim Hortons moves toward a digital Roll Up the Rim contest!!!!!
March 10, Tim’s will also be giving away 1.8 million reusable cups. Buy a coffee using a reusable cup — one of your own will do too — and you’ll get three rolls on the app. Buy one in a standard paper cup and register the purchase on your loyalty card or app, and you’ll be able to roll up the physical rim and get one roll on the app.
After 35 years, it’s probably time to freshen up your coffee.
When Tim Hortons relaunches its iconic Roll Up the Rim to Win contest next month, it will be include a digital component for the first time in its three and a half decades!!!!!
The move comes as the company was under increasing criticism from environmental groups for cups that aren’t recycled, and as it’s trying to encourage usage of its mobile app, launched last year!